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NATRUE Certification: Promoting Authentic and Natural Cosmetics
NATRUE is a non-profit organization based in Brussels, Belgium, that aims to promote and protect natural and organic cosmetics. The NATRUE certification is an internationally recognized label for natural and organic cosmetics. It is a voluntary certification program that provides consumers with a reliable way to identify genuine natural and organic cosmetic products.
The cosmetic industry has come under increasing scrutiny in recent years, with many consumers concerned about the safety and authenticity of the products they use on their bodies. This has led to the rise of natural and organic cosmetics, as more people seek out products made with sustainable, ethically sourced, and environmentally friendly ingredients. In response to this growing demand, the NATRUE certification was established to promote authentic and natural cosmetics.
What is NATRUE Certification?
NATRUE is a non-profit organization that was founded in 2007 to promote and protect authentic and natural cosmetics. NATRUE sets out to provide clarity to consumers about what makes a product truly natural and ensures that cosmetics are produced with high-quality, natural ingredients. NATRUE certification is available for cosmetics and personal care products, including skincare, hair care, and baby care products.
Products Certified by NATRUE
NATRUE certification is available for a wide range of cosmetic products, including skincare, hair care, and baby care products. Some of the most common products certified by NATRUE include moisturizers, facial cleansers, shampoos, conditioners, and body lotions. Many of these products are also certified organic, which means that they are made with ingredients that have been grown without the use of synthetic pesticides or fertilizers.
The Criteria for NATRUE Certification
To receive NATRUE certification, products must meet strict criteria for naturalness, sustainability, and ethical sourcing. The criteria are divided into three levels of certification, with Level 1 being the most rigorous.
Level 1 NATRUE certification requires that products meet the following criteria:
- Products must contain at least 95% natural ingredients.
- Any synthetic ingredients used must be on a pre-approved list of exceptions.
- All ingredients must be disclosed on the product label.
- Products must not contain any ingredients that are known to be harmful to health or the environment.
- Products must not be tested on animals.
Level 2 and Level 3 NATRUE certification have slightly lower requirements, with Level 2 requiring at least 70% natural ingredients, and Level 3 requiring at least 50% natural ingredients. However, all levels of certification require that products meet NATRUE’s strict guidelines for sustainability, ethical sourcing, and the avoidance of harmful ingredients.
How Hard is it for brands to be NATRUE Certified?
Achieving NATRUE certification can be a challenging process, particularly for manufacturers who are new to the natural cosmetics industry. The certification process involves a thorough review of a manufacturer’s ingredients and production methods, as well as regular audits to ensure ongoing compliance with NATRUE’s standards.
However, the certification process is designed to be flexible, allowing manufacturers to achieve certification at a pace that suits their needs. Manufacturers can choose to pursue Level 1, Level 2, or Level 3 certification, depending on their level of commitment to natural and authentic cosmetics.
The Benefits of NATRUE Certification
NATRUE certification offers several benefits to both manufacturers and consumers of natural cosmetics. For manufacturers, certification can help to differentiate their products from competitors and provide reassurance to customers that their products are made with high-quality, natural ingredients. It also provides a clear standard for manufacturers to follow, making it easier to produce truly natural and authentic cosmetics.
For consumers, NATRUE certification provides reassurance that the products they are using are truly natural and free from harmful ingredients. It also helps consumers to make informed choices about the products they buy, as they can trust that certified products have been rigorously tested and meet high standards for sustainability and ethical sourcing.
Why choosing NATRUE Products?
As a consumer, you may choose NATRUE-certified products for several reasons. First and foremost, NATRUE certification ensures that products are made with natural and authentic ingredients. If you are concerned about the use of synthetic ingredients and their potential harmful effects on health and the environment, you may prefer to use NATRUE-certified products.
Additionally, NATRUE certification requires that products meet strict guidelines for sustainability. This includes the use of environmentally friendly packaging, as well as the sourcing of ingredients from sustainable sources. If you are concerned about the impact of cosmetics on the environment and the use of sustainable resources, you may prefer to use NATRUE-certified products.
Furthermore, NATRUE certification requires that manufacturers use ingredients that have been ethically sourced. This includes the use of fair trade ingredients and ensuring that ingredients have been obtained without exploitation of workers or animals. If you are concerned about the ethical implications of cosmetic production, you may prefer to use NATRUE-certified products.
In addition to the above, NATRUE certification requires complete transparency about the ingredients used in cosmetics. This ensures that all ingredients are listed on the product label, allowing you to make informed choices about the products you use and avoid ingredients you may be sensitive to.
Finally, NATRUE certification prohibits animal testing, which is important to consumers who are concerned about animal welfare. If you are against animal testing, you can be sure that no animals were harmed in the production of NATRUE-certified products.
In summary, as a consumer, you may choose NATRUE-certified products for their natural and authentic ingredients, sustainability, ethical sourcing, transparency, and animal welfare. NATRUE certification provides assurance that the products you are using are made with high-quality, natural ingredients and meet strict standards for sustainability, ethical sourcing, and transparency.
In this blog, we will explore NATRUE certification, its significance, and what it means for consumers looking to purchase natural and organic cosmetics.
NATRUE is a non-profit organization based in Brussels, Belgium, that aims to promote and protect natural and organic cosmetics. The NATRUE certification is an internationally recognized label for natural and organic cosmetics. It is a voluntary certification program that provides consumers with a reliable way to identify genuine natural and organic cosmetic products.
Which brands get the NATRUE certification?
To obtain NATRUE certification, cosmetic products must meet strict criteria based on the organization’s guidelines. These guidelines outline the ingredients that are allowed, prohibited, and restricted in certified products. The guidelines also set standards for the production process, packaging, and labeling of certified products.
The NATRUE label guarantees that a product is:
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- Made with natural and/or organic ingredients
- Free from synthetic fragrances, colors, and preservatives
- Not tested on animals
- Produced using environmentally friendly manufacturing processes
- Compliant with strict packaging and labeling requirements
Natural and organic beauty products
By choosing NATRUE certified products, consumers can be assured that they are purchasing a natural and organic cosmetic product that is produced with high standards of quality, sustainability, and ethics. NATRUE certified products are also more likely to be free from harmful chemicals that can harm the skin and the environment.
In conclusion, NATRUE certification is a valuable tool for consumers looking to purchase natural and organic cosmetics. By choosing NATRUE certified products, consumers can be confident that they are purchasing a product that meets strict criteria for quality, sustainability, and ethics. This certification is an important step towards promoting and protecting natural and organic cosmetics and ensuring that consumers have access to safe, high-quality products.
Green Beauty Haven and NATRUE
Green Beauty Haven supports beauty brands who have gone the length of certification for natural cosmetics. That is why you will find lots of products from brands with NATRUE Certification on our platform. Find out more about the brands with NATRUE certification who sell their beautiful products on Green Beauty Haven.
